Nutritional Supplement eCommerce Store For Sale in INTERNET/E ...

Business Summary:
Five year old ecommerce business offers a wide variety of Vitamins, Supplements, Tea, Personal Care, Beauty, and other Health Food Products. 2012 Total Year Projection: Sales of $3,000,000 and Pre-Tax Profit of $612,000. Business model reached critical mass in 2011 resulting in substantial increased sales and profits. Markets over 24,000 SKUs with average order size of $50. 75% inventory stocked in house and 25% just in time method. Products are marketed via one main storefront and on one eBay store. Good standing relationship with suppliers. 45 supplier accounts can be transferred anywhere within the continental U.S. Over 100,000 customers included in database with 40% repeat customers. Patentable technology has enabled business to push the industry to new levels of inventory control and price matching. Business currently targets customers in the U.S. and Canada. One owner currently works approximately 20 hours per week supervising and managing the operation. The company has 9 employees, 7 full time and 2 part time. Operation currently leases 3,500 square feet. The market for Nutritional Supplements continues to grow overall with even greater growth over the Internet. Major business development opportunities include: International expansion, add additional products offered by wholesalers/drop shippers, additional PPC Marketing/ easy expansion to other online CPA comparison shopping engines and networks, creation of an aggressive email marketing campaign to current database, social marketing expansion beyond Facebook and Twitter, affiliate marketing campaign through Commission Junction or another affiliate network, and drop ship contracts with brick and mortar stores. Owner had extensive consulting experience and wishes to totally refocus efforts in that direction. Seller will provide strong transitional support driven by the specific needs of the buyer.

? Potential Growth/Expansion: International expansion, add additional products offered by wholesalers/drop shippers, additional PPC Marketing/ easy expansion to other online CPA comparison shopping engines and networks, creation of an aggressive email marketing campaign to current database, social marketing expansion beyond Facebook and Twitter, affiliate marketing campaign through Commission Junction or another affiliate network, and drop ship contracts with brick and mortar stores. ?

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