Starting an online business can be an easy and straightforward process as long as you are steering your venture in the right direction by following the rights steps. The main stages involve choosing the right domain name, hosting provider and content strategy that will give your website maximum visibility on the web. Here is a straightforward step by step process on how you can establish a robust online presence with ease.
Choosing the domain
Called the signposts of the internet, domain names are what allow visitors to find you easily. They are also powerful branding tools and you must give careful consideration into the choice of an appropriate domain for your online business. A common refrain that you will hear most of the time is that you should keep them simple, short and memorable. When choosing domain names, you can opt for generic domain names like .COM or .ORG or you can choose country based domain names such as .CO.UK or .EU based on your target audience. A good domain name will be an integral part of the success of your online venture.
Building the website
If you have good web design skills you can simply build the site on your own or alternatively, you can hire a professional web designer. With the range of the content management systems available and thousands of templates on the web, this can be an easy DIY process. If you however need a highly customized design, then you can go the agency way. Some of the major CMSs that you can use include Joomla, WordPress and Drupal.
Choosing your web hosting company
Choosing a good hosting company is the next major step to getting your business online. There are numerous factors that you need to evaluate such as uptime guarantees, disk space and bandwidth costs. Evaluate factors like the hosting provider?s quality of customer care, technical support and reputation. Based on your requirements, you can opt for hosting plans ranging from shared hosting, VPS hosting and dedicated hosting.
Marketing your Business
When your site is online, you can use a series of techniques to promote it and enhance its visibility. You need to ensure that website has sufficient content before you get it online.? Afterwards, you can use techniques like article marketing, search engine optimization and paid advertising. Some hosting companies will offer you free advertising credits as part of the hosting package including Google Adwords, Yahoo/Bing credits and even Facebook credits that you can use to market your online business.
Why running an online business from home is a no-brainer
What makes online business particularly suited for your bedroom or living room is that you will not need any massive investments in infrastructure to get your business off the ground. Most of the resources that you will need including server resources and any technical help can be offered remotely. Continued advancements in communications technology which lower the costs of services like Skype or VOIP also makes it easier for interested entrepreneurs to easily network with lots of people without the need for face to face meetings. Lastly, the future workplaces will simply consist of a global workforce that is connected to the internet so it makes sense to adapt early to the inevitable.
Optimizing your work and boosting your productivity at home
One of the pitfalls of starting your online business at home is that you are likely to face lots of distractions. The home atmosphere may also lead to a complacent and laid back approach to work. Just because you have all the freedom from supervision does not mean that you have the freedom from discipline. It is important to adopt a disciplined approach to work and create a regimented timetable that must be followed to the latter.? Honor all your online appointments and reply to your emails as you would do during normal working hours.? Maintain a checklist of the things that you plan to accomplish every week and ensure that these are followed through. The important thing to consider when starting your business at home is that you need to maintain the proper mindset that will help you in building your business irrespective of the environment that you are working in.
Source: http://www.trenchdoc.com/online-business-2013/
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