Market Your Business Without Going Broke - Marketing Direct

George Clay

By combining the efficiency of over the phone sales prospecting with frugal, niche market trial projects your small business can test market new offers for a small fraction of what a?full blown marketing campaign would cost you.

Furthermore, ?? ?because it?s done using the time tested principles of successful direct marketing ? my over-the-phone sales prospecting eliminates the inefficiencies, waste and mind boggling costs of traditional advertising campaigns.

Bottom Line: Your bean counters will smile with approval because this test marketing process is built on making small controlled tests on a limited budget.

To make working with me pay out for YOU consider a SMALL trial project. You and I work together so the sales leads and appointments I generate for you convert into paying customers for YOUR business.

During this trial project some leads are upgraded?some downgraded. Yes,?it?s a process. But from cold lead through satisfied customer it brings you better qualified prospects with higher conversion rates than you can get with direct mail, email marketing or traditional telemarketing.

? I develop your prospect list by building solid relationships with key prospects in the markets and the companies you want to reach. ?

Creating trust with each prospect is my primary goal ? NOT making a sale. Your calls?are important?and making sure they?re done this way is?why I don?t outsource?to third party call centers.

I start the lead qualification process with introductory cold calls?that qualify each prospect to determine if your business is a good fit for what they need. It?s here the weak prospects are weeded out?and the better qualified prospects ?are engaged for careful and methodical follow-up calls. ?This is where the all important relationship building ?process begins.

With each call I capture key details?including:

• Your prospect?s interest level in your goods or services.
• Identify their needs?learn about existing suppliers? and how YOU can pre-empt the competition.
• Ask the qualifying questions to make certain your offer matches their needs.
• Learn their ?hot buttons? ? what is it you can do for them that matters most.

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Tags: b2b direct marketing, B2B Lead Generation, b2b lead generation by phone, B2B Lead Qualification Process, b2b marketing, b2b phone marketing, business marketing, business to business appointment setting, business to business direct marketing, business to business lead generation, business to business marketing, direct marketing, direct marketing business to business, featured, lead generation, lead management process, Market Testing, marketing small business, outsourced direct marketing, outsourced sales and marketing, phone marketing, sales lead generation, sales prospecting, small business lead generation, small business marketing, small business marketing help

Category: Lead Generation & Appointment Setting

Source: http://prospectingb2b.com/market-your-business-without-going-broke

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